Zehno Papers

The Web is Flat: Creating Categorization and Tagging Systems for Web Success

Successful taxonomy and categorization systems can correlate with increased levels of engagement and desired action. Learn how to effectively implement categorization strategies on your institution’s site.

New Viewbook for The Neeley School of Business at TCU Really Delivers

The school’s new admissions piece utilizes a rough-and-tumble type treatment, bold statistics and success stories to stand out in the MBA marketplace. Read more.

Searching for a Better Way?

Spring has sprung. That means a fresh crop of search pieces out in the mail to high-school juniors. Recent work by Zehno takes some fresh approaches to the introductory brochure. Read more.

Web Usability: Is the Glass Half Full or Half Empty?

Jakob Neilsen’s latest research shows that Web usability increased six percent a year over the last decade. But does that mean we’ve all been doing great work on our Web sites? Read more.

A Big Thumbs Up for Great Student Work

Yale’s new admissions video, a musical epic that features dorm-dwellers singing about the organic food line and the fencing team doing Busby Berkeleyesque lunges, is causing a stir. Read more.

Zehno Tidbits

Other goings-on at Zehno...

• Zehno debuts

  Vanderbilt University’s Peabody College launched its new homepage design, incorporating social media and focusing more specifically on research.

• Zehno congrats

  Tulane University Freeman School of Business, Columbia Business School, Nazareth College and De La Salle High School snared gold, silver and bronze awards in the 25th Annual Educational Advertising Awards. Read more.

  Champlain College’s Web site was featured in smashingmagazine.com’s “Showcase of Academic and Higher Education Web sites.”

• Zehno refreshes

  Check out our case studies section for a new page about St. Ambrose University and updates on Nazareth College and University of the Pacific.

• Zehno speaks

  Karen Buck will speak at the NAFSA 2010 Annual Conference on June 3 in Kansas City. She’ll present “Meaningful and Creative Social Media Communications Strategies” with Bill Sandefer, Director of Graduate Admissions and Financial Aid at Tulane University’s Freeman School of Business, and independent consultant Alex Brown.